Arctic

The challenge

The main task was to redesign the brand without losing its recognisability. It was necessary to:

• maintain the trust of regular customers,
• modernise the brand's visual language,
• make the identity more distinctive against the backdrop of competitors,
• create a system that is easy to use in various communication channels.

All changes had to be evolutionary, not radical.

Our solution

We began by analysing the existing brand and the client's expectations. Within the brand book, we:

• developed an updated logo that precisely matched the client's wishes,
• created a corporate pattern that enhances brand recognition,
• formed a comprehensive visual system for various media.

The identity retained the character of the brand, but took on a more modern, clean and structured look.

Result

As a result, the client received:

• an updated logo without losing recognition,
• a brand book with clear rules for using the identity,
• a corporate pattern that distinguishes the brand from its competitors,
• a ready-made basis for further development of visual communications.

All decisions were approved by the client without significant changes.

Impact on business

The updated identity allowed the Arktika brand to look modern and confident in the competitive water delivery market. The company retained the loyalty of existing customers and at the same time gained tools to effectively attract a new audience.