Bekhtir

Task

The client was dissatisfied with the effectiveness of their current online advertising contractor. The main problems were:

• unstable sales,
• lack of transparent analytics,
• poor return on advertising investment.

Solution

1. Start with targeted advertising (Meta Ads)

In the first stage, targeted advertising was launched on Instagram and Facebook.

To increase efficiency, the work was divided between two specialists:

• Specialist 1 — focus on target actions: correspondence on Instagram (Direct), working with warm leads.
• Specialist 2 — focus on website visits and purchases: optimisation for conversions and sales.

2. Connecting Google Ads

After two months of collaboration and stabilisation of results in the target audience, Google contextual advertising was connected, which allowed us to:

• capture hot demand,
• scale sales without losing efficiency,
• increase total revenue.

September

October

November

Results

Thanks to a comprehensive approach (target + Google Ads), distribution of roles within the team, and a focus on business metrics, the Bekhtir brand managed to significantly increase online sales and achieve a stable return on ad spend (ROAS) of 6+.

• Sales: 771
• Advertising costs: ~$9,780
• Revenue: ~$73,500
• Average ROAS: 6.5
• Average cost per sale: ~$11–13