Branding
Construction
Chyruk Group
We developed naming and a logo book for a construction company, transforming the client's vague vision into a recognisable brand in Lutsk.
client
Chyruk Group
industry
Construction
services
Branding
tools
timeline
1 month
Project description
The client approached us with a request to create a name for a construction company. At the outset, the request was rather vague — the client did not have a clear idea of the final result, but consciously trusted our expertise. In the course of our work, the project logically expanded: after the name was approved, we continued to collaborate on the development of a logo book and the visual foundation of the brand.
Challenge
The main challenge was the client's lack of a clear brand vision. It was necessary not only to offer naming and logo options, but also to help the client realise their own values, the nature of their business, and the personal motivation they put into their work. At the same time, it was important to create an identity that would stand out in the local market of Lutsk and be easily recognisable.
Our solution
We started with an in-depth briefing focused not only on the business but also on the owner's personality. In the process, we determined:
- what the client values as a person,
- what principles he wants to convey through the brand,
- what positioning would be organic for his company.
Based on these insights, we developed the name Chyruk Group and a logo built on geometric shapes. The chosen graphic language refers to the basic shapes used in construction, emphasising the company's reliability, structure and professional approach. All decisions were recorded in a logo book for further correct use of the brand.
Result
As a result, the client received:
- accurate and understandable naming,
- a logo with a clear concept and meaning,
- recognisable identity adapted to the local market,
- a logo book as a basis for further brand communication.
The visual system corresponds to the company's field of activity and is easily scalable to various media.
Impact on business
The Chyruk Group brand has gained a cohesive identity that helps the company stand out from its competitors in Lutsk and build trust from the very first contact. A clear visual language and understandable positioning have become the basis for further brand development and communication with customers.
