Targeted advertising
Transportation
Cool Transfer
In two months of targeted advertising, the number of applications doubled, with the cost per application falling by 18%.
client
Cool Transfer
industry
Transportation
services
Targeted advertising
tools
timeline
2 months
About the client
Cool Transfer is a transfer service. The client approached us with a problem of low sales: an average of two orders per month. The client had previously run advertising campaigns independently, but they attracted the wrong audience, which did not convert into sales.
Tasks
- Attract a relevant audience
- Increase the number of applications and actual sales
- Reduce the cost per lead
- Build a stable flow of enquiries via Instagram
What was done
- Targeted advertising was relaunched with a focus on Direct messages
- An offer was developed: 10% off the first trip
- Video creatives were used to better convey the service and level of comfort
Results
First month of cooperation — October 2025
- Applications: 112
- Application cost: $4.27
- Advertising budget: $478.3
- Average cheque: €700
Last month at the time of the case — December 2025
- Applications: 222
- Application cost: $3.51
- Advertising budget: $779.95
- Average cheque: €700
Video creatives with a real demonstration of the service and the goal of ‘Message in Direct,’ backed up by a discount on the first trip, showed the highest effectiveness.
Final result
- The number of applications increased almost twofold
- The cost of correspondence was reduced by 18%
- A stable flow of requests was ensured
- In December, almost all cars were fully booked for trips
Thanks to proper positioning, relevant creatives, and a focus on direct correspondence, targeted advertising became a key sales channel for Cool Transfer and allowed them to scale demand in the first months of operation.
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