Branding
Healthcare
Next Gen
We updated the logo of a dental laboratory for its entry into the European market.
client
Next Gen
industry
Healthcare
services
Branding
tools
timeline
3 weeks
Project description
The dental laboratory ‘Tsifra’, which specialises in the manufacture of dentures, approached us with a request to update their logo in connection with their plans to enter the European market. The main task was to create a universal solution that would work for both Ukrainian and international audiences, while maintaining brand recognition.
Challenge
The project was highly complex due to the client's multi-component request. It was necessary to:
- keep the same logo and colours for recognition,
- develop separate versions of the logo for the Ukrainian and European markets,
- create a full version of the logo combining two languages,
- combine a large number of meaningful elements in the logo,
- maintain readability and balance of form.
The logo had to look technological, professional and international.
Our solution
We approached the task systematically and step by step. Within the scope of the project, we:
- developed a unified logo and colour system,
- created two language versions of the logo — for Ukrainian and European audiences,
- developed a combined logo that combines both versions,
- maintained readability even with the complex structure of the logo.
All decisions were based on the ideas of precision, medicine, and technology.
Result
In the end, the client received:
- a universal logo for different markets,
- a comprehensive system for international scaling,
- preserved brand recognition,
- a readable design even with a large number of components.
The result fully satisfied the client.
Impact on business
The updated identity helped Cyfra confidently prepare for its entry into the European market, maintaining the trust of the Ukrainian audience and strengthening the brand's positioning as a modern dental laboratory.
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