Branding
Food industry
Tsvit Family
We created a name and brand book for a new brand of natural juices, based on the idea of family and heritage.
client
Tsvit Family
industry
Food industry
services
Branding
tools
timeline
3 weeks
Project description
The client approached us with a request to create a name and brand book for a new product line — natural juices. The client already had an established and recognisable brand of goat milk products called Zinka, but the new product was not to be associated with the existing brand. It was necessary to create a separate identity that would preserve the values of the business but be clearly different in terms of positioning.
Challenge
The main challenge was to create a new brand from scratch that:
- was not directly associated with the Zinka brand,
- conveyed the family values of the owners,
- was emotional, warm and memorable,
- looked organic in the natural juice category.
The client paid particular attention to the name — it had to convey the idea of family, heritage and trust.
Our solution
While working on the naming, we delved deeply into the family's history. Based on the names of family members and the surname, we formed the word ‘Tsvit’ — a symbol of continuity, growth, and life. Combined with the word ‘family,’ the name creates a meaningful play on words that emphasises both family values and the natural origin of the product.
When developing the brand book, we preserved this ideology in all visual solutions:
- a logo with soft, organic graphics,
- a warm, natural colour palette,
- packaging that emphasises the naturalness and homely character of the product.
All elements of the identity were combined into a coherent system.
Result
As a result, the client received:
- unique and meaningful naming,
- a complete brand book for the new brand,
- a logo and packaging adapted to the retail market,
- a ready-made visual basis for scaling the product.
All solutions were fully approved by the client.
Impact on business
The Tsvit Rodiny brand allowed the client to enter a new market with an independent product without diluting the positioning of the Zinka brand. The new direction complemented the company's portfolio while preserving the key values of the business — family values and trust in quality.
