KIF

220+ targeted conversions at an average cost of ~340 UAH for B2B.

client

KIF

industry

Construction

services

PPC advertising

tools

timeline

7 month

About the client

KIF's client approached us with a request to update their outdated website, which had not been changed since 2008 and did not meet modern requirements for user-friendliness and sales. After the launch of the new website, the task was to ensure a steady flow of targeted enquiries and sales through Google contextual advertising.

Solution

After launching the website, we developed and implemented a comprehensive Google Ads strategy. We set up Performance Max and search campaigns focused on hot demand and key conversion actions: calls, applications, and interactions on the website.

We implemented accurate conversion tracking, optimised the structure of campaigns, ads and key queries, and regularly analysed performance and reallocated the budget to the most effective areas.

Result

The result was stable sales and enquiries during the season, high advertising budget efficiency, and complete customer satisfaction with the results. The work was temporarily suspended due to the end of the season, with plans to resume advertising campaigns during the next active period.