Introduction

Kvertus is a Ukrainian company specializing in the development and manufacture of unmanned aerial vehicle (UAV) defense systems, as well as electronic warfare and reconnaissance systems. The company is headquartered in Kyiv.

Logo design

Palette. Colors are the foundation of a brand because they reflect the company's mood and values.

Result

As a result, our team of developers and designers updated the KVERTUS logo, style, and identity. A pattern was created, and 10 web elements were added, which became key components of the web design. In addition, guidelines were developed that define the standards for style, colors, fonts, and other design elements

Conclusion

The creation of a brand book allowed KVERTUS to define style standards, ensuring consistency across all materials and strengthening the brand's unified image. The consistent and professional appearance of web elements enhances consumer confidence and makes the brand more authoritative. A one-time development of a brand book ensures stability in the external presentation of the brand and avoids ongoing costs for adjustments.