Technology
Restoring organic traffic and visibility on Google
client
LA Fix
industry
Technology
services
SEO optimization
tools
timeline
10 month
About the client
LA FixIt is a home appliance repair service centre in Los Angeles that specialises in repairing refrigerators, washing machines, air conditioners, dishwashers, and other household appliances. The company serves both retail and corporate customers in the region.
The client requested traffic and call recovery because after the website redesign, organic search results completely disappeared, and the website stopped generating leads. Before the start of our cooperation, the website was not ranked on Google, did not receive organic visits, and did not generate calls from potential customers.
Elimination of technical SEO errors
We found that after the redesign, the site was partially or completely unindexed because certain pages were mistakenly marked as noindex. After implementing the fixes:
This allowed the website to return to the Google index and start appearing in search results again.
After all the work was completed, the website gained stable visibility in search results and began generating calls and enquiries again.
Resolving local SEO conflicts
It was discovered that contact details were duplicated on other sites and subdirectories, which created local SEO conflicts. After coordinating and optimising this data:

