La Porte

Task

• Increase advertising effectiveness on a limited budget
• Receive high-quality applications
• Build a working model for attracting customers for an expensive product
• Reduce the cost per lead

What was done

At the start of the collaboration, it was decided to abandon advertising on messaging apps and Instagram traffic, as this format proved to be ineffective for an expensive product.

• Focused on lead generation rather than messaging
• Developed a quiz with an additional offer
• Created a separate B2B offer for cooperation
• Shifted the focus of advertising to the B2B segment, which showed the highest quality of inquiries

Results

First month of cooperation — November 2025

• Applications: 11
• Application cost: $42.3
• Advertising budget: $466
• Average cheque: $2,000

Last month at the time of the case — December 2025

• Applications: 21
• Application cost: $22.3
• Advertising budget: $469
• Average cheque: $2,000

Advertising and creatives

The B2B direction worked best:

• Format: video
• Creative: demonstration of the assembly process + direct offer of cooperation
• Campaign goal: applications (lead generation)

In this direction, the cost of an application reached $10, while the applications were high-quality and relevant.

Results and impact

• The number of applications increased almost twofold
• The cost per lead was reduced by ~47%
• A working B2B customer acquisition model was developed

The right choice of funnel, focus on B2B, and preliminary audience screening through a quiz allowed Laporte to transform advertising from an ineffective channel into a stable source of targeted leads and sales.