Introduction

Leroy Merlin is a chain of stores selling construction and home improvement products, with locations in many European countries.

The company requested the creation of a 2D motion design video. The main tasks included creating a script for the video, developing a storyboard, animation, and working with sound. The goal was to develop advertising content that would increase the company's visibility and attract customers' attention.

Challenges

One of the main problems was the lack of animated creatives that could increase the company's media presence and attract customers' attention. As a result, our team created a 20-second animated 2D video in 16:9 format for posting on YouTube. The video was also adapted to a 6-second version for use in short formats.

Result

The client received dynamic and engaging visual content that can be used for various purposes, including advertising and educational materials. Properly designed animations can increase the effectiveness of advertising and marketing campaigns by increasing conversion rates and attracting audience attention.