SEO optimization
eCommerce
MOF
SEO promotion of an online office furniture store
client
MOF
industry
eCommerce
services
SEO optimization
tools
timeline
4 month
About the client
Modern Office Furniture is one of Kazakhstan's leading online office furniture stores. It has been operating since 2003 and has earned an excellent reputation among large corporate clients, banks, and companies of various sizes.
Client request
In June 2023, the company approached us with the following tasks:
- to eliminate technical issues on the website,
- to bring the pages to the top of search results for commercial queries,
- to significantly increase organic traffic and sales.
At the time of launch, the website had only 27 indexed pages and approximately 12–13 visitors per month, as SEO promotion had not been carried out professionally before.
Work progress
1. Competitor analysis
The texts, metadata and link mass of the main competitors were analysed to identify growth points.
2. Technical SEO audit and error correction
Website defects were eliminated, correct metadata was added, duplicates were corrected, and indexing was improved.
Before
After
3. Compiling a semantic core
A complete list of key queries relevant to the store's products and categories has been created.
4. SEO texts and blog
SEO-optimised texts for the blog and pages have been prepared to attract additional traffic.
5. Internal linking
A proper linking system has been built to enhance SEO and improve navigation.
- Purchase of external links
The purchase and placement of external links has been launched — previously, the site had none at all.
Results for 4 months
+515% — the number of pages in the search index increased from 27 to 166.
+37,575% traffic — the website increased monthly visits from ~12 to ~4,521.
The number of clicks increased from 16 to 555.
Views for key queries increased from 472 to 23,000+.
