Branding
Delivery
Orlivka
We created a brand identity and comprehensive logo for the river port, combining infrastructure themes, national colour and modern visual language.
client
Orlivka
industry
Delivery
services
Branding
tools
timeline
3 weeks
Project description
Orlivka is a river port specialising in cargo transportation. The client approached us with a request to create a comprehensive brand identity that would reflect the scale of the business, its strategic role in logistics, and at the same time have a distinct national character.
Client request
The client's main wishes were:
- to create a comprehensive logo with port symbols,
- to incorporate national colour into the brand's visual language,
- to preserve the modern look of the identity,
- to ensure the logo's legibility and versatility for different media.
Key challenge
The main difficulty lay in the desire to combine:
- infrastructure themes,
- state and national symbols,
- a large number of meaningful elements.
At the same time, it was important not to overload the logo and to preserve its modernity and visual lightness.
Our solution
Our team of designers:
- structured all of the client's wishes,
- selected key symbols that best convey the essence of the port,
- integrated national motifs without excessive ornamentation,
- developed a coherent, balanced and legible logo,
- created a basis for further use of the identity in branding.
Result
In the end, the client received:
- a comprehensive logo that organically combines functionality and symbolism,
- a modern brand identity ready for use on various media,
- a visual solution that is still relevant today.
The branding has been fully implemented and is used by the client in their daily activities.
Value for business
Aidentica helped Orlivka form a recognisable image of an infrastructure facility that emphasises its reliability, scale and national identity.
