How social media targeting works

Targeted advertising is a universal and effective tool for promoting brands on nearly any platform. It's especially useful for online stores, online courses and coaches, gyms, and beauty salons. However, Instagram ads tend to be less effective for B2B products or niche offerings.

Targeting

Customize the parameters of the ad for the audience on the selected platform (gender, age, location, profession).

Ad banners

Create the creative and corresponding ad copy (image or video format)

Launch

Set the budget and launch the ad campaign.

What is targeted advertising?

Targeted advertising means showing ads to users based on audience demographics, interests, search behavior, and other criteria. The term itself comes from the word “target,” and that’s exactly what this format delivers: precise audience targeting. By defining targeting parameters, algorithms show ads only to relevant users — ensuring your message hits the right people. Targeted campaigns can be launched across multiple platforms; what matters most is selecting the correct ad format and settings.

1. Precise audience settings

2. Creative flexibility

3. Ad setup

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Precise audience settings

You can target users by interest, marital status, whether they have children, or even tie your ads to users’ birthdays.

What clients say

We value long-term partnerships and our clients do too. From startups to established brands, we’re proud to deliver results people actually talk about.

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KVERTUS

Regarding the development of POS materials—the catalog design, branding, and pattern are well done. Everything perfectly reflects the values and essence of the brand and team. I really liked the approach of the manager and designer who worked with us. Especially the fact that they understood our situation when we needed to urgently finish something, redo it, and urgently (sometimes in the middle of the night) send it to print.

Elena

CMO

LEROY MARLIN UKRAINE

We are very satisfied with the cooperation. All tasks are completed on time, very carefully and patiently, for which we are especially grateful.

Iryna

Content Manager

MAKTY SHOP

Exciting landing page that really works! The team did an impressive job, creating an effective and stylish tool for attracting clients and increasing sales. Everything was timely and of high quality. Thank you for the professional and creative approach to our project!

Valery

Owner

ORLIVKA RIVER PORT

We are very satisfied with the results for the price you offered. There are some minor details, but overall everything is fine.

Dmitry

CEO

REGNO

Thank you to the team for the cool joint projects we have implemented! We are impressed by the creativity, efficiency, flexibility, and professionalism of your team.

Igor

Marketing Manager

WORKOUT

Definitely positive feedback for creating banners! The team quickly made corrections, impressive communication, and complete satisfaction with the result of the work. Thank you for your professionalism!

Evgeniy Khvan

Owner

YOUR TRADING EDGE

Many thanks to the Quizai team for their excellent work! The website turned out to be modern and, I am sure, conversion-oriented — it turned out much better than I expected. All requests and refinements were taken into account and implemented efficiently and on time. I would like to separately note your professionalism, attention to detail, and understanding of my ideas. Working with you was truly enjoyable and productive!

Konstantin

Owner